AI · Sport · Software

We build the intelligent software behind sport.

AI Sporting Tech is a software company creating AI-native applications for the world of sport — designed, built and operated in-house, from the grassroots game to the professional stage.

Explore our ventures About the company
What we do

An AI software studio, built for sport.

We don't just consult or advise — we conceive, engineer and run our own products. Artificial intelligence sits at the core of everything we build.

AI-native

Intelligence isn't a feature we bolt on — it's the foundation. Voice, generation and automation built into the core of every product.

A real studio

We design, develop, host and operate our own software end to end — one team, full ownership, real accountability.

Sport, end to end

From matchday organisation to performance, records and fan engagement — technology across the whole of the game.

Built to trust

Serious infrastructure and safety-first design. We build software people rely on week in, week out.

Our ventures

A growing portfolio of sporting products.

We build and own the products in our portfolio. RoadKickers is our flagship — the first of many.

Live

RoadKickers

The all-in-one home for a football team. Fixtures and RSVPs, picking teams on a real pitch, squad chat, match results and player-voted awards, career stats, AI match reports and the moments from every game — one app for iOS and Android.

Visit roadkickers.com
In development

The next generation

We're building the next wave of AI sporting software — new products that bring professional-grade technology to teams, players and fans everywhere.

AI performance Fan platforms Data & insight
Our mission

Professional-grade technology, for every level of sport.

The tools that elite clubs take for granted shouldn't be out of reach for everyone else. We use artificial intelligence to close that gap — building software that makes the game better organised, more competitive and more connected.

How we build

Principles behind the products.

01

Own the whole stack

We build and run our own infrastructure, apps and AI. No black boxes, no hand-offs — full control of quality and reliability.

02

Safety by default

Protection for younger and vulnerable users is designed in from the start, not bolted on. Trust is the product.

03

Craft over noise

We ship considered, beautifully-made software people actually love to use — and keep sharpening it, release after release.

The company

A real, registered company.

AI Sporting Tech Ltd is a UK-registered software company, registered with the Information Commissioner's Office as a data controller. We own and operate all of our products and the platforms behind them. This website, aisportingtech.com, is owned and operated by AI Sporting Tech Ltd.

Registered name: AI Sporting Tech Ltd
Company number: 17348450  ·  Registered in England & Wales
ICO registration: ZC204787
Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Contact: hello@aisportingtech.com
Get in touch

Let's build something.

For partnership, investment or press enquiries, we'd love to hear from you.

hello@aisportingtech.com