Legal

Privacy Policy

Last updated: 28 July 2026

This Privacy Policy explains how AI Sporting Tech Ltd ("we", "us", "our") handles information collected through this website, aisportingtech.com. We are the data controller for this website and are registered with the UK Information Commissioner's Office (registration ZC204787).

This policy covers our corporate website only. Our products have their own privacy policies — for the RoadKickers app, please see roadkickers.com/privacy.

1. Information we collect

We keep data collection to a minimum. Depending on how you interact with this website, we may process:

This is a largely static website. We do not run advertising trackers, and we do not knowingly collect information from children through this site.

2. How we use information

3. Legal basis for processing

Under the UK GDPR, we rely on our legitimate interests (to respond to enquiries and to operate and protect our website) and, where required, your consent or the need to comply with a legal obligation.

4. Sharing your information

We do not sell your personal data. We share it only with trusted service providers who help us run this website and communications — for example our website hosting/CDN provider and our email provider — and only as necessary. We may also disclose information where required by law.

5. Data retention

We keep enquiry correspondence only for as long as needed to deal with your request and for a reasonable period afterwards, then delete it. Technical logs are kept for a limited period by our providers.

6. International transfers

Some of our providers may process data outside the UK. Where they do, we rely on appropriate safeguards (such as UK-approved transfer mechanisms) to protect your information.

7. Your rights

Under UK data protection law you have the right to access, correct, delete, restrict or object to our processing of your personal data, and to data portability. To exercise any of these, email hello@aisportingtech.com. You also have the right to complain to the Information Commissioner's Office (ico.org.uk).

8. Security

We use reputable providers and reasonable technical and organisational measures to protect information. No method of transmission over the internet is completely secure, but we take steps to safeguard your data.

9. Changes to this policy

We may update this policy from time to time. The "last updated" date above shows when it was last revised.

10. Contact us

For any privacy questions or to exercise your rights, contact hello@aisportingtech.com.